Spain travel abstract poster

Title: The sun
Created in 1983, also known as Miró's sun , it was introduced in 1984 in the Turespaña campaigns. The tourism Spanish administration felt the need to have its own identity that would easily reach the consumer and Miró had the best idea, after managing the agreement with Ignacio Vasallo, a high-ranking Turespaña official at the time and currently director of the Spanish Tourism Office in Paris.
It is the first abstract symbol that has been used to identify a country. A simple drawing, with quick strokes and in three colors, yellow, red and black, has served to turn this image into one of Miró's most recognized works. A very particular sun that is completed with letters taken from another one of the painter's designs, that one from the official poster for the 1982 Soccer World Cup.
No country has achieved greater identification between an image and a destination, nor has it maintained the same symbol for so many years.
It was used for the first time in the campaign “Spain everything under the Sun” and from that moment it presided over all kinds of institutional communication. It has traveled the whole world and many countries have tried to imitate it.
However, the beginning was not easy. There was no shortage of criticism and those who made fun of the icon with the nickname "Miró's fried egg."
Also the different governments, in their eagerness to change everything when they come to power, have sometimes dropped the possibility of modifying it in order to adapt to the new times.
However, when it comes to design, you have to listen to the experts. Jack Trout, president of Trout & Partners and one of the world's best-known marketing specialists, recognized not long time ago in a conference in Spain that the Miró's logo is “spectacular”.
More recent is the recognition of the corporate identity of Spanish tourism by another specialist in logos, Bill Baker, president of Total Destination Marketing and well known internationally for his work in the positioning of the destination brand, he told on his blog "small city branding", that in a presentation in Australia about destination brands, he was asked what, in his opinion, is the most influential destination logo ever created. Unable to opt for a single option, he referred to "I Love NY" and the sun of Spain by Joan Miró.
Artist: Joan Miró
Size: 98x63 cm
Material: coated paper
Printed in 1990
Publisher: RUAN. S. A.
Style: Abstract
Condition: as seen on the pictures.